Magazines at Retail will take place June 13 - 15, 2016 at the Hyatt Regency Greenwich, CT. This is the only event that brings together all the trading partners within the magazine retail supply chain - from retailers and publishers to wholesalers and national distributors. Continue reading
By Jenny Shank
December 28, 2015
In the 17 years following the introduction of e-book readers in 1998, digital reading has brought about enormous changes in the bookselling, publishing, and reading landscapes. Although it looked like the e-book tide was going to continue rolling in, this year the momentum of e-books, particularly among those produced by major publishers, seemed to slow. Old-fashioned print reading showed signs of resurgence. Mark Zuckerberg introduced a reading group that didn’t make much of a splash. Self-publishing continued to surge, which led to some growing pains as Amazon tweaked how some indie authors would be paid. Finally, an old-fashioned format, the email newsletter, continues to enjoy newfound popularity. Continue reading
On behalf of the Distripress Executive Committee I am very pleased to announce the appointment of Tracy Jones as Distripress Managing Director from January 1st 2016.
For more specifics, I refer you to the summary item in today's [11.30.15] IPDA Daily News, which includes links to Food Business and Chicago Tribune articles about Mars' "insights."
The unstated but nevertheless clear objective is to position some of its consumer research findings as the basis for increasing retail display space for (you guessed it) candy and gum.
Mars Inc., owners of the Mars and Wrigley candy and gum brands, recently launched a media push. The stated objective is to increase sales of impulse items.
For our purposes here, suffice it to say that a couple of Mars' core points are both valid and obvious. One is that while the checkout remains the biggest impulse-sale area, consumers are also now checking out in pharmacy and other store departments, as well as on their mobile devices. Also, click-and-collect grocery buying will reduce trips into stores (and impulse-buy opportunities) over time. In short, there are more, as Mars calls them, "transaction zones," and it makes sense to try to increase the sales of impulse items in all of these areas. Continue reading
November 9, 2015
The Board of Directors of PBAA has unanimously elected Rich Alleger as its next Executive Director. Alleger succeeds Lisa Scott who has retired having held the position for 15 years.
Alleger has a long history in the magazine industry. After 40 years as a magazine professional Alleger retired from his position as Senior Vice President at Rodale, Inc. He has won numerous industry awards and served on many industry associations including past President and Board member of PBAA. Jay Annis, President of PBAA, welcomed Alleger stating; “I am pleased that Rich has once again joined the PBAA team as his industry knowledge and impeccable reputation will be invaluable as PBAA strives to develop new and innovative ways to reinvigorate the newsstand business.”
For the past 11 years, PBAA has provided a forum for our Canadian newsstand colleagues to share best practices, gather insights from industry leaders, learn about successful promotions and marketing techniques, participate in group discussions, meet informally in one-on-one meetings, and enjoy each others' company at the 11th Annual PBAA Canada conference at the Old Mill Inn in Toronto, Thursday, October 22, 2015.