By Karlene Lukovitz, IPDA Daily Publishing & Retail News
RetailNet Group's Keith Anderson shared insights and advice on how the magazine and book categories can rise to the crucial challenge of maintaining impulse-merchandising opportunities as format changes and digital technology transform retail stores, in a recent IPDA seminar covered by IPDA Daily Publishing/Retail News.
(update) Print Power Personified
Powerful broadcast platforms and high profile personalities are extending their brand equity into magazine media - even when they are already thriving in other powerful channels. Come hear the story of the planning, strategies and lessons learned in the 2014 launch of Dr. Oz THE GOOD LIFE magazine. Featuring:
Magazine Media Leadership to Headline Retail Marketplace 2014
Chairman & CEO
Active Interest Media
Join a must-attend session important to single copy sales.
What are some of the largest magazine media companies expecting from 2014 in the world of magazine media? What are Active Media Interest, American Media, Inc., Condé Nast, Dennis Publishing, Hearst Magazines, Heinrich Bauer USA, Meredith Corp., Rodale Inc., The Taunton Press and Time Inc. up to in 2014? Continue reading
As we say goodbye to 2013, the banner year where the persistent mantra that print is dead finally subsided (I dare not murmur beneath my breath: “I told you so”), the focus of the 2014 manifesto demands the attention of the one thing I have no problem adhering to: the amplification of print in a digital age.
BY TODD WASSERMAN
Who says there's no innovation in print advertising?
A print ad in the January issue of Wired will offer more interactivity than most online ads. As the video above shows, the full-page execution includes buttons that you can push to change the color of the pictured Moto X. The ad uses paper-thin components including a battery, LEDs and a keyboard-like button membrane to achieve that feat, according to a Motorola rep. Digitas created the ad, which was designed to underscore the handset's customizability. Continue reading